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Wednesday, July 13, 2011

Fax the Offer? Are You Afraid of Me?


I am frustrated recently with the way many agents are doing business. I don't want to fax my offer over. I represent the buyer and I have a story to tell. I am representing real live people, families. I want to be able to paint a picture about my client, how their children are dying to climb that big tree in the back yard and about how the wife is a home economics teacher and can't wait to create beautiful things in the wonderful kitchen with the built-in double convection oven you are selling.


People want to know that someone who loves the house as much as they did will be living in their home after they go. So much of selling homes is emotional.
I find that it really helps when the seller has lived there many years, raised a family there, watched children come and then go off and begin their own lives, and are emotionally attached to the home where they provided and made good lives for those they love to imagine that they are handing off the torch to a new young family so that they may do the same.

Don't you and your seller have questions about my buyers or the offer? How are they going to get the answers if I fax the offer?

I am paid well in the transaction for my expertise in building relationships, evaluating the market and NEGOTIATING skills. How can I negotiate with a fax machine? Agency laws
changed specifically to provide for buyers to have their own representation, if they so choose. I think this was an excellent idea. After all, they are paying for our services every bit as much as the sellers. Isn't it they who take out the loan to cover the costs buying the home? Doesn't the loan cover the commission as well? Why have agency laws that allow the buyer to have representation and then not allow their representative to show up to present the offer on their behalf?

Why do you want me to fax the offer? Please tell me you aren't too lazy to get in the car and meet with me and the seller. Are you planning to just read the offer to him over the phone or email it to him? Are you unsure of your own ability to negotiate an offer or afraid that I am better prepared than you and don't want to look foolish? Do you not enjoy what we do as I do?

Don't be afraid of me. I can help. You know that overpriced listing you took because you were unable to negotiate a reasonable listing price with the seller? I show these properties. I know it's overpriced and my buyer can afford it. I am confident in my ability to bring common sense and reason to the table when we negotiate the offer and help your seller see that you were right when you told him that the comps in the neighborhood indicated what a likely buyer would be willing to pay. I am not there to hurt the seller or insult and rip them off. I amthere to present the truth as tactfully as possible, protect my buyer from overpaying in a shaky market, help you sell the house and be a hero to your seller, and EARN my paycheck. Any trained monkey can fax. I am a skilled negotiator. Let me do my job.

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