Sleek & Modern Parma Ranch with High End Finishes

Classic Tudor Home in the Park

Timeless beauty welcomes you home.  Perfect setting for entertaining indoors or out, you will never want to move again!  196 Stanford Dr   Berea, OH 44017 $174,900

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CALL (888) 472-3100 FOR DETAILS! County: Cuyahoga Subdivision: Asling-Hartman Westbridge MLS Number: 3602455 Comments: This beautiful 1920's Tudor home features the perfect mix of old & new. Original leaded glass& hardwood floors give a nod to the past while stainless appliances in the updated kitchen speak to how we live today. This home is located on one of the most desirable streets in Berea, within walking distance of the metroparks, Berea Triangle, restaurants, shopping, park, pool, library and more. If you want to live in a neighborhood that still throws block parties in the summer, puts out luminaries on December 24th & where your neighbors are your friends, the Westbridge neighborhood is for you. Home features updated kitchen& baths, updated windows with leaded glass details retained, finished bedroom on the 3rd floor, large closets, lots of storage throughout, beautiful back yard that backs up the the Cleveland Metroparks with deck, decomposed granite conversation area and firepit. 1st floor office/bedroom & finished 3rd floor make potentially 5 bedrooms. Call now for your private showing.

Listed By: Michelle Stanifer Michelle Stanifer: (440) 391-1304 mstanifer@gmail.com Matt Spence: (440) 527-3351 mpcspence@gmail.com Russell Real Estate Services 12198 Pearl Road Strongsville, OH, 44136

www.GetListedGetSoldMove.com

Well Priced Cape Cod Backs Up to Metroparks

If you have ever imagined living near the woods, if you love playing or exercising in the park, if you or your kids or pets are nature lovers, this is the home for you! 

296 Westbridge Dr Berea, OH 44017 $149,900

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CALL (440) 391-1304 FOR DETAILS! County: Cuyahoga Subdivision: Westbridge Sub #4 MLS Number: 3479284 Comments: This charming 4 bedroom cape cod is located in one of Berea's best kept secrets. The Westbridge subdivision is a community within a community. It is the type of neighborhood where everyone knows one another and in which block parties in the summer and luminaries on December 24th are just a couple of the little things that exemplify life in Westbridge. Featuring a newer roof, furnace, water heater, flooring, appliances and upgraded electric. Original solid wood kitchen cabinets, wood burning fireplace, plaster walls and hardwood floors give a nod to the past. Enjoy scenic views of nature while relaxing in the three season room as this home backs up the the Cleveland Metroparks. Finished rec room area in basement. Walk to park, pool, library, dining, Berea Triangle, shopping, etc. Best value in Berea this summer. Bring your decorating ideas and buy into the neighborhood at an outstanding price. Once in a lifetime opportunity... don't miss out!

Listed By: Michelle Stanifer Michelle Stanifer: (440) 391-1304 mstanifer@gmail.com Matt Spence: (440) 527-3351 mpcspence@gmail.com Russell Real Estate Services 12198 Pearl Road Strongsville, OH, 44136

www.GetListedGetSoldMove.com

How to Price Real Estate

How to Price Real Estate

by Ashley Garner on March 6, 2014 in For Sellers

Today we are excited to welcome back Ashley Garner as our guest writer today. Ashley has been a broker for over 20 years in the Wilmington, NC area. - The KCM Crew

Location may have the most effect on value but Price is without question the most important factor controlling the sale of real estate.  Anything will sell anytime, how long will it take depends on the price.

Think about it this way – you may really want to buy a car for your collection and your favorite happens to be a 1963 Corvette.  So you hear about one for sale, in mint condition, across town but the only problem is the price, the owner is asking $150,000!  Well, although you really, really want a mint condition 1963 Corvette, there is no way you will pay anywhere close to $150,000. In fact, you know that the most a 1963 Corvette has ever sold for is about $200,000 and that was for a very rare model, which this one is not.

Because you are a bit obsessed with owning one of these cars you spend almost all of your free time, and some of the time you should be working, searching the internet for available cars.  Through this exhaustive search you have become somewhat of an expert on the values of 1963 Corvettes, especially in your town.  You happen to know that the particular model for sale across town is worth about $95,000…maybe $100,000.  In fact, if the asking price was $100,000 or even $110,000 you would’ve driven over there today with your checkbook and driven home in a 1963 Corvette!

So why don’t you go make an offer?  Well, let’s face it when you see a price that is so high compared to the actual value it makes you think that the seller is either difficult to deal with and is out of touch with reality or that he must not really want to sell the car. Instead, he is just fishing for the one fool in the world that will pay $150,000 for a car that is worth $95,000.  So you don’t even go look at it or call for more information…you just keep searching the various websites to find the car of your dreams.

Yes, you guessed it - the Corvette in this example actually represents your home or other real estate you might be trying to sell.  (in fact it represents any item that can be bought and sold).

Wiggle room = Bad idea

Most sellers think that it is necessary to “leave a little wiggle room” in the price.  They think this because they think that all buyers will make aggressively low offers…no matter what the asking price.  WRONG!!

Buyers pay the fair market value …in other words they will pay you what it is worth!  Your job is to find out what it is worth and price it at or near that value.

This is where brokers and/or appraisers come into the picture.  The right way to price your property is to have a professional REALTOR/broker or appraiser prepare a CMA (Comparative Market Analysis) on your property.  A CMA involves finding recent sales of similar properties, adjusting for any differences, to arrive at a current market value of your property.  Once you have this value, you should have your broker set the asking price no more than 3% to 5% higher than that current market value.

If you do this, your property will sell quickly for a price equal to exactly what it is worth or higher!   Buyers as a general rule DO NOT make “low-ball” offers, there are some rare occasions when that happens but the vast majority of initial offers are 5% or less below asking price.

If sellers price their property correctly, the buyers will know it immediately because, just like in the Corvette example, buyers spend every spare moment searching the internet for a home. They have made themselves experts on the market value of the particular type of home in the particular area they desire.  For this reason the buyer also knows when a property is overpriced.  Most buyers will not even go look at a property that is overpriced. They say to themselves “why bother?” They assume that the seller is unreasonable and/or is not truly interested in selling the property.

Yesterday, the Buyer’s Specialist that works for my team and I were showing a house to some buyers who were very motivated had already decided on the neighborhood.  The house was well within their price range and met every one of their criteria.  As we stood in the kitchen discussing what price we should offer, we found ourselves drawn to the fact that the house had been on and off of the market for the last four years!

The conversation immediately turned to “what is wrong with this house?”   It turns out that the house hasn’t sold because it was severely overpriced most of that 4 years. It happens to be well priced now but the stigma it carries because of the lengthy time on the market will likely result in it selling for less than it is really worth.

Moral of this whole story is - buyers will pay what it is worth - Seller’s job is to find out what it is worth and set the asking price 3%-5% higher than that number…then sit and wait for the offers to roll in.

Spacious Cape Cod Completely Updated Priced to Sell

6120 Parkridge Ave $85,900

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CALL (440) 391-1304 FOR DETAILS! County: Cuyahoga Subdivision: N/A MLS Number: 3464967 Comments: Rare find in the most desirable area of Old Brooklyn. Walk to the metroparks at the end of the street, surrounded by well kept homes and first responders as neighbors, this hideaway neighborhood is one of the area's best kept secrets. Home is larger than sq ft suggests and bedrooms are huge. Features include an updated kitchen with all appliances, updated bath, basement rec room, generous room sizes, hardwood floors throughout, granite faced fireplace, charming built-ins, coved ceilings, above ground pool with solar cover, all energy efficient updates including windows, furnace, c/a, foam insulation, roof and more. Find the complete list of updates at the property. Nothing left to do but move in and enjoy! Minutes from highways, downtown, West Side Market, Tremont, fine dining, sporting arenas, and more. Rec center, shopping, public transportation, private and public schools nearby. Call now for a private showing so you don't miss out! This is the one you have been waiting for.

Listed By: Michelle Stanifer & Matthew Spence Michelle Stanifer: (440) 391-1304 Matt Spence: (440) 527-3351 Russell Real Estate Services 12198 Pearl Road Strongsville, OH, 44136

Our Nation's Heroes

Never, ever give up...

I wanted to share this beautifully inspirational story.  If you don't tear up, call me and I will recommend a good ophthalmologist because, evidently,  your tear ducts are defective.  

I am an American Soldier.

I am a Warrior and a member of a team. I serve the people of the United States and live the Army Values.

I will always place the mission first.

I will never accept defeat.

I will never quit.

I will never leave a fallen comrade.

I am disciplined, physically and mentally tough, trained and proficient in my warrior tasks and drills. I always maintain my arms, my equipment and myself.

I am an expert and I am a professional.

I stand ready to deploy, engage, and destroy the enemies of the United States of America in close combat.

I am a guardian of freedom and the American way of life.

I am an American Soldier.

An ever grateful nation thanks those who served today and every day.  

Please give if you are able. 
Wounded Warrior Project

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